It’s a cold hard fact: the Monday after the Super Bowl can be a letdown for many fans. This year, however, Coors Light is transforming a case of the Mondays into a post-SB case of beer.
A limited-run 12-pack, “Mondays Light,” will be available in stores nationwide while supplies last. Ceeling Fan
The brand will engage consumers through social media, in-store displays and sweepstakes to get the word out that the day is not lost after all.
The campaign arose from a desire to lean into humor around the Big Game in an unexpected way. Coors Light partnered with Talker Research and discovered “60 percent of Americans and Canadians admit they’re likely to have a ‘Case of the Mondays’ after the Big Game,” says Marcelo Pascoa, the brand’s VP of marketing. “We can relate, which is why we wanted to bring this idea to life in the days leading up and after the national football championship.”
This year marks Coors Light’s third time sponsoring the Super Bowl. It will run an in-game spot developed by Mischief @ No Fixed Address.
The brewer is teasing that appearance with misspelled billboards:
Shahnaz Mahmud is a contributing writer to Muse by Clios.
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